Privacy Policy

The University of Wisconsin–Madison Office of Admissions and Recruitment website collects non-personally identifiable information from our visitors with the intent of providing a better user experience. We will not intentionally sell, share, or distribute your information to third parties, except as required by law or university policy.

What Information Do We Collect?

  • Information You Voluntarily Give Us: You can use this site without giving us any information and you will still find great information about the admissions process. However, if you do give us information (academic and extracurricular interests, high school, term you expect to enroll, etc.), we can provide you with more engaging content and assist with managing the admissions process more effectively (pre-filling of information request and visit forms, web content tailored to your field of academic interest, to-do checklist, etc.).
  • Anonymous Page Visits: In order to identify how visitors interact with our website more efficiently, we collect anonymous information when you come to our site. This information is not used to personally identify anyone and helps us better align our content with the way all of our visitors use our site.


All information collected is stored in “permanent” cookies. The “permanent” cookies we use remain on your computer after you close your browser and are not accessible to other websites outside of the “.wisc.edu” domain. These cookies are used to maintain an admissions checklist, show profiles that match your academic and extracurricular interests, determine whether or not you have visited our site before, etc., but contain no personal information about you and are only used when you visit our website.

About This Policy

If you have any questions about this policy or the information we collect, please contact the site’s webmaster at webmaster@admissions.wisc.edu.

Effective: August 2010